Johnnie Lovett

2011 honoree

My acceptance into the Marcus Graham Project was, and still remains the most important moment in my career, and I appreciate the inspiration and impact of Bill Sharp because without, there’s no me.

I believe in the power of a brand's ability to uplift and inspire people beyond transaction. To capture true emotion and real feelings that make for defining moments where brands and consumers align over shared values and common beliefs. As a brand strategist, I revel in unlocking insights that help champion the human emotion our favorite brands unlock within us everyday.

Over the years, I’ve honed my strategic abilities in research, insights, media planning and creative ideation to become a multi-dimensional strategist. My experience extends across a wide variety of industries, helping brands like Beam Suntory, PepsiCo, Microsoft, Verizon Wireless, NBC Universal, MillerCoors, and Jordan Brand identify insights that connect their brands with consumers over shared values to drive real business results.

As Director of Strategy and Integration at TEN35 today, I've been given the opportunity to help build a young company with an old soul, where I strive to help brands champion their purpose, key consumers, KPI's, and the cultures and communities driving them forward. I am honored to be the inaugural recipient of The Sharp Award because he stood for evolution, innovative, and progress among African Americans with this industry. His legacy shall continue to live on through the networks MGP and others are building to uplift and elevate the spirit of Multicultural people within this industry, and that's what drives me to continue doing what I do, everyday.

Past honorees